DoZen: See the Change, Do the Work, and Live life to the Fullest!

Empowering conscientious and culturally sensitive collaborations, enhancing career journeys, and cultivating a committed talent pool, are the building blocks of enriching Employee Experience (EX). With this in mind, ITWorx, in partnership with QnA International, collaborated to bring the business world Employee Engagement: Re-imagined! Taking place in Dubai, the exceptional event was home to a guest list of seasoned veterans and C-level Executives in the fields of Human Resources (HR) and Communications. The attendees proactively enriched this event with their insightful comments, years of experience, and forward-looking thinking while participating in light-hearted networking over energizing coffee and delicious food.

The event opened with an eloquent Keynote Presentation by Human Capital guru Dr. Ebrahim AlKhajeh: Human Capital Director at Abu Dhabi Customs. Following Dr. AlKhajeh’s insightful introductory speech, ITWorx’s very own President, Asser Ezzo, delivered an enlightening presentation defining the obstacles facing organizations in a post-Covid epoch of remote and hybrid work. Simultaneously Asser’s presentation charted a constructively detailed roadmap for the future of workplace cultures by delineating the countless ways in which implementing digital Employee Experience (EX) platforms can help organizations overcome obstacles.

Following Asser’s perceptive presentation was a lively panel discussion outlining how organizations can work to create an engaging, dynamic, and desirable workplace environment/workforce. The panel discussion spotlighted Ms. Debra Tales (Group Vice President, People & Culture, Al Ghurair Investment), Mr. Imran Ahmad Group (Chief HR Officer, Jashanmal National Company LLC), Ms. Mona Mohamed Fekri (Chief Human Capital Officer, Dubai Cable Company – DUCAB), and Dr. AlKhajeh. ITWorx’s People & Culture Director, Wessam Wagdy, moderated the panel discussion.

Following the panel discussion was an animated and interactive demo (expertly administered by ITWorx’s very own Director of Research & Development, Amr Elsehemy) of ITWorx’s latest and greatest Employee Experience (EX) platform: DoZen. From personalizing content to creating digital cultural communities to facilitating collaboration to sharing employee milestones to customizing onboarding features, to gamifying employee experience, to identifying patterns using analytics, to unifying multiple layers of work in one personalized place (and so much more), the demo highlighted the endless ways in which DoZen can drive organizations, and their employees, towards measurable success. Indeed, when employees can conceptualize and SEE their place in the organization (as human beings first), and when employees can DO their work and manage their 9 to 5 (alongside their 5 to 9) from a single platform, they will be encouraged to LIVE, and experience work very differently (without risking employee burn-out, nor hurting the organization’s bottom-line results). Questions on everything related to DoZen were then answered by ITWorx’s Product Engineering Executive Director Nermine Ghonima, and Amr Elsehemy, during a series of focused round table discussions.

With a legacy spanning 25 years in designing, implementing, and supporting Employee Experience (EX) solutions, we are proud to say that ITWorx’s event – Employee Engagement, Re-imagined – builds upon our historical, regional, and international paradigm-shifting presence in the field of EX. To find out more about ITWorx’s DoZen, be sure to visit our website!


Sitecore Sales Excellence Award 2022

We’re proud to announce that ITWorx is a winner of the 2022 Sitecore Partner Awards for Sales Excellence…

This award recognizes ITWorx’s overall superior commitment to selling with Sitecore and our ability to exceed in understanding customers’ needs and fulfilling those needs with Sitecore solutions.
By sharing the unique value proposition of Sitecore solutions and the concrete business outcomes to be attained, we’ve helped solve customer problems aiming to transform their overall digital experience and create a world-class employee experience on the leading DXP.

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ITWorx achieves EcoVadis Sustainability Assessment's Silver Medal for 2022.

We are proud to announce that ITWorx has been awarded the Silver EcoVadis Medal for the EcoVadis Sustainability Assessment for 2022.

The Silver Medal rating situates ITWorx in the top 25% of the companies globally rated by EcoVadis the world’s most trusted provider of business sustainability ratings.

This important milestone represents a key step in the growth and development of ITWorx’s route as a global company, the EcoVadis award is the result of constant work and efforts in improving our processes committing with sustainability practices.


ITWorx Achieves ISO/IEC 27001:2013 & Maintains ISO/IEC 9001:2015

Re-Certification for Information Security Management Systems and maintains ISO/IEC 9001:2015 for Quality management systems — Requirements Surveillance Audit by DNV.

ّITWorx have attained the rigorous ISO 27001:2013 Recertification for its Information Security Management System (ISMS) and maintained its ISO 9001:2015 Quality Management System requirements certification. We believe the data privacy and security of our clients and research participants are of utmost importance. This globally recognized certification asserts that our technology, processes, and employees follow the best practices for data privacy and security.

This achievement reiterates ITWorx’s long-standing commitment to maintain the best quality and security practices for its employees and customers. Furthermore, it solidifies the company as a leading provider of innovation, technologically sound, and secure software solutions. By undergoing this rigorous process, ITWorx demonstrates its commitment to mitigate risks, safe guard data, and continue to improve its security practices.


Gitex Exhibition 2021

“As part of Gitex exhibition 2021, ITWorx was pleasured to partner with Sitecore to showcase our product –Dozen – and have a talk about the capabilities of Dozen in transforming the digital employee experience platforms for the new normal and how Dozen empowers organizations to fully personalize and integrate their end-to-end digital workplace for every employee!”

About Gitex:

Gitex is the largest regional IT exhibition for Tech companies, where all companies showcase their world-changing ideas, Gitex was held in Dubai from the 17th till the 21st of October.


Citizen 360 Solution is on Microsoft AppSource

Citizen 360” provides intelligent citizen insights to measure the government services & business performance, citizen satisfaction and proactive business actions. On top of the capability to run marketing campaigns and proactive customer services based on targeted citizen segments. Moreover, ITWorx turned out to be a sole provider of Microsoft for the government and public sectors & in this regard, “Citizen 360” has been officially featured on Microsoft AppSource.

About Citizen 360:

Data Gathering:

  • Citizen demographics, Governmental citizen transactions, Social media posts, citizens’ complaints can be retrieved and stored in Customer insights platform. ITWorx provides its Governmental customers an engagement experience to assess the data streams, consult for data unification rules, suggest for the data enrichments 3rdparties, and build the UI to present this unified profile.

Citizen Profile:

  • Solutions provide the ability to merge profiles from different systems and data streams into one unified profile, which allows to define citizen demographic information from different systems

Citizen Timeline:

  • Using the Citizen Activities Datasets, ITWorx configures the citizen timeline which will provide government authorized employees with the needed insights to understand Citizen behavior.

Create a Better Citizen Experience:

  • To better understand Citizens’ needs and motivations, ITWorx configures Customer segments using any of the values available on the Citizen data streams – connected to the unified Citizen Profile. Customer Insights can be extended to synch these calculated customer segments.
  • Citizen Segment will show the members of the segment along with the timeline chart displaying segment size.

Proactive Business actions

  • ITWorx utilizes customer insights connectors and segments to define proactive business actions based on collected insights for the citizen Profile
  • These business actions can be creating complaints into case management system fir frustrated citizens.

Marketing Campaigns

  • ITWorx utilizes customer insights segments to create citizen segments to be targeted for marketing campaigns.
  • Using customer insights connections citizen 360 data can be exported to marketing systems for manage campaigns or to customer service system to perform proactive customer services.
  • Customer insights provides connections to most of the branded marketing systems like Adobe, Google Ads, Dynamics 465 Marketing, and others, also using custom connections solution can integrate with any support marketing solution

Access Citizen 360:

  • Using Power Apps, end users will be able to search for Citizen records and view its demographics, Insights, Timeline and Statistics.

  • This custom app also includes security module to control which user can access which citizen records or data streams, also it can have an approval cycle through data stream owner to avail specific data stream

  • If Dynamics 365 Contacts is the main Citizen data source, a connector will be configured to display the Citizen insights data within Dynamics 365.

What We Can offer:

ITWorx will engage with customers to:

  • Understand key business challenges and data streams
  • Consult for the best practices on building unified Citizen profile
  • Conduct the implementation for unifying these data sources, apply the best AI/ML/BI practices to gain the Citizen 360 Insights and build the Data Presentation using Power Apps.


Magdi Yacoub HealAHeart
Mobile Application Launch

Partnering with Magdi Yacoub Global Heart Foundation, on a Mobile Application for Heart Health, HealAHeart.

To coincide with World Heart Day on September 29th, we’re thrilled to announce the partnership with the Magdi Yacoub Global Heart Foundation, a leading nonprofit charity that improves comprehensive advanced cardiac care for children, on a unique mobile application that will drive greater health and philanthropy: HealAHeart.

World Heart Day offers an advocacy platform to highlight actions that individuals can take to prevent and control cardiovascular disease – the world’s leading cause of death. Within that mission, HealAHeart is an important new tool for expanded awareness and global heart health – building knowledge and sharing practices to improve cardio health while offering individuals an easy, convenient way to give to a best-in-class global health charity.

“I was shocked to learn just how many children suffered congenital heart defects – 10 million each year – which can be a death sentence for our most vulnerable children,” said ITWorx CEO, Youssri Helmy. “The more I learned about the Magdi Yacoub Global Heart Foundation’s work to treat those children and build medical research and training for a lasting impact, I asked myself, What can I do to help?”

Of course smartphones are ubiquitous, and so the idea of developing a tool with Android and iOS functionality was born. HealAHeart will include:

  • Instant access to the latest heart health news and advice, including updates on groundbreaking research from the Magdi Yacoub Global Heart Foundation’s Aswan Heart Centre in Egypt.
  • Expert-led audio training guides with physical exercises for improved cardio health, which is increasingly critical to continued well-being during times of social distancing and gym closures, integrated in the next version update.
  • A dedicated community platform for Magdi Yacoub Global Heart Foundation donors, with the opportunity to give instantly as well as launch crowdfunding campaigns in support of the Magdi Yacoub Global Heart Foundation.
  • Centralized reporting on contributions, providing a convenient platform for individuals to consolidate charitable tax receipts while learning about their impact.

Through this one-of-a-kind mobile application, HealAHeart offers an incorporated forum to dispense a suite of recommendations, advice and services to improve heart health – both literally and figuratively, as the benefits of philanthropy help to decrease stress, anxiety and high blood pressure, which is a leading cause of heart attacks.

“We care so deeply for the people who make our work possible through their generosity, and we want to help them enjoy a happy, healthy life,” explained Magdi Yacoub Global Heart Foundation founder, Professor Sir Magdi Yacoub. “Creating a tool for their mobile phones ensured that we could reach them with valuable messages of health, as we continue to celebrate the contributions they make on behalf of children.”

HealAHeart is available for immediate download via Google Play and the Apple App Stores.

About the Magdi Yacoub Global Heart Foundation
The Magdi Yacoub Global Heart Foundation is committed to changing the health outcomes of the most vulnerable, particularly children, by improving comprehensive, advanced cardiac care available to all people in need, free of charge.


ITWorx Announces New Executive Hire

Management Team Expanded to Support Growing Demand for Products and Services

ITWorx today announced that Michael Makar has joined the company as Executive Director, Global Services; his role includes leading ITWorx’s services strategy, overseeing the delivery of high-value services, projects and consultancy to customers, assuring that the company generates target revenue and margins, in addition to providing leadership and vision for the whole organization. People happiness comes as a priority to him and he is focused on achieving ITWorx People agenda along with our leadership team.
Prior to ITWorx, Michael worked at Microsoft as a Technical Sales Manager – Intelligent Cloud for the MEA region, he also was the Technical Director at OMS after spending 5+ years as the Services Delivery Manager there.

Michael has more than 20 years of experience in the field of Information Technology across different business sectors and domains with a strong focus on delivery management, business development, projects, people management and technical sales.

“ITWorx has built a reputation as the trusted technology and services provider for Global 2000 companies and government agencies,” said Michael. “I am honored to join ITWorx, which is uniquely positioned to maintain and expand these relationships for its global clients.”

“Expanding our team to make sure our global clients remain happy is crucial to our growth strategy” said Asser Ezzo, President of ITWorx, “Michael’s experience makes him a perfect fit for this critical role“.

Michael has extensive experience in the software development services market, and a solid reputation for developing and maintaining outstanding client relationships,” said Youssri Helmy, Founder & CEO of ITWorx. “We could not be more excited to add Michael to our executive team as we continue to expand to meet the needs of our growing customer base.”


Yas Holding Acquires ITWorx Education

ITWorx Education separated from its parent company ITWorx and poised for growth

YAS Holding and ITWorx are excited to announce the acquisition of ITWorx Education, which for over 10 years operated as a business unit inside ITWorx.

With a vision of transforming education around the world, ITWorx Education provides educational services that aim to transform learning and instruction through the application of technology. ITWorx Education solutions have more than 4.5M users around the globe confirming their success and steadfast commitment towards transforming education. ITWorx Education’s diverse selection of solutions employs the latest technologies and education techniques to empower and inspire learners, taking education to a whole new era.

YAS Holding’s acquisition expands the regional footprint and manpower of its thriving education sector portfolio. YAS will continue to run ITWorx Education as an independent entity while expanding its team and product portfolio.

“This acquisition is a gamechanger for us to continue to grow in and focus on Middle East”- Ahmed Hamada, ITWorx Education CEO

This strategic step will help YAS Holding expand its educations portfolio and growth plans. The new YAS subsidiary will operate using the same name to capitalize on-brand value and build on the many successful products and solutions that ITWorx Education has developed.

“YAS’s strategic education growth objectives are accelerated by this acquisition. We have great plans for it.” – Murshed Al Redaini, YAS Group CEO

YAS Holding is a business development and investment company based in Abu Dhabi. They have successfully launched and transformed many investment initiatives into profitable businesses in a diverse range of sectors.

ITWorx wishes ITWorx Education the best of luck in its future endeavors.

The transaction closed in January, and Canas Capital acted as the seller’s advisor.

“We thrive on building businesses and exiting them to strategic partners globally. This keeps them on fast growth tracks while maintaining ITWorx’s core focus of creating technologies that make people happy.” – Youssri Helmy, ITWorx Founder and CEO

“We’re excited to see our portfolio companies exiting and becoming part of a strategic regional initiative such as YAS’s.” – Romen Mathieu, ITWorx Chairman, GP EuroMena Private Equity Funds


Founder Youssri Helmy Returns to ITWorx as CEO

5 May 2019 – Cairo, Egypt – ITWorx announced today that Youssri Helmy who founded ITWorx with Wael Amin in 1994 and served as its Chairman from 1994 until the EuroMena Funds majority acquisition of ITWorx in 2007, has been named Chief Executive Officer.

A serial entrepreneur and investor, Youssri spent the last 15 years in Silicon Valley founding and growing startups. In addition to the EuroMena Funds transaction which he led, Youssri’s other notable achievements at ITWorx include spearheading the NetCelera spin-off and $43M acquisition by F5 Networks, creating, launching, and exiting LaserStorm and Otlob.com.

“During my time in Silicon Valley, I personally witnessed and participated in tiny ventures that grew to multibillion-dollar businesses. I saw the similarities and differences between ITWorx and those companies, and I strongly believe we are more than capable of achieving comparable success.” Said Youssri Helmy, ITWorx Founder & CEO. “We’re uniquely positioned to be able to dream big and to execute on those dreams; very few people in our part of the world can make both claims. We can do it and we have what it takes”, he continued.

With a 25-year track record in building award-winning IT solutions and products, ITWorx is a digital transformation partner, trusted by some of the biggest companies in the world. The company employs over 800 experts, and operates globally through 10 offices in the US, Egypt, Saudi Arabia, and the United Arab Emirates.

In addition to being CEO at ITWorx, Youssri advises and serves on boards of several startups and venture capital firms in Egypt and Silicon Valley; he graduated from Cairo University with a bachelor’s degree in engineering.

About ITWorx
ITWorx builds technologies that make people happier. Our Corporate OS solutions suite makes customers happier by unifying the digital experience with their favorite brands, teams happier by keeping everyone on the same page, and marketing managers happier by enabling live enterprise-wide insights. In fact, our 850+ experts have been proudly building solutions that make millions of customers, employees, students, citizens, and stakeholders happier for 25 years.

For more information on ITWorx, visit www.itworx.com or contact

Ibrahim AbdelGhany
Marketing Communications Manager
[email protected]